What We Do & Why Are We Better?

Dear reader, experience has taught me there are three fundamental questions every person wants answered clearly and up front before they entertain any thought of placing trust in another individual. As a business person, these three issues are exactly what your prospects want answered by you as well.

They are:

What are you offering?
Why is it better than what I can get elsewhere?
Why is it better than me doing nothing at all?

As a Business Improvement Specialist of many years and with many proven success stories to relate, I KNOW I can deliver you a massively improved result as measured in sales, profits and cash…but you have every right to be sceptical, as you should be with anyone making such claims…so let me answer the three key questions NOW…and if I cannot satisfy you, I don’t deserve the privilege of working with you.

What Do We Do?

As Business Improvement Specialists to the global small-medium enterprise marketplace we provide owners and managers with the ideas, concepts, strategies, how to information, working papers, checklists, templates, written systems and all necessary copywriting so as to:

Increase Profitable Sales and Cash Flow by

Selling to New Customers
Selling more to Existing Customers (and more frequently)
Selling to Lapsed and Lapsing Customers
Selling for better margins by improving sales prices and/or reducing the costs of making a sale.

Increase Profits and Cash Flow by

Lowering the cost of making a sale
Lowering the cost of running the business
Implementing systems so that functions are performed better, faster, smarter and cheaper
Improving the overall productivity of the business, specifically;
Improving the personal productivity of the owner/manager
Improving the productivity of the staff
Identifying and eliminating the bottlenecks within the business.

Increase The Overall Value Of The Business by

Improving the cash flow and overall profitability of the business and thus its appeal to potential future investors
Systematizing many of the processes, so that an investor sees order within the business instead of chaos. Investors will pay more for a “system-based business” than for a “personality-based business” or “wheelbarrow” business.

Increase The Overall Enjoyment Of The Owner/Managers by giving them

The tools with which to gain control of themselves, and thereby regain control of their business – and regain control of their lives!
A decent return on their investment
A process by which they can provide for their future retirement needs
An answer to reducing the insane number of hours they spend in the business fixing errors and/or “fire-fighting”
Unencumbered time to spend with their families and their leisure activities
A happier, more motivated and more productive work atmosphere.

Bottom Line:

We have the knowledge, practical experience, tools, templates and teaching skills to massively improve your sales, profits and cash!

Click here for external third party verification of this

Why Are My Products/Services BETTER Than The Others?

Five Key Reasons

The quality of the practical information gathered over a 22 year full-time career as a business author, educator and speaker. I produced over 30 business products which grossed over $50 million and I wrote/published Positive Business Australia’s largest and longest running subscription newsletter – 280+ individual monthly issues.
An ability to write and articulate concepts, ideas and profit generating thoughts so they resonate with my audience; it’s been said many times by my subscribers that I “make complex issues simple and understandable.” During my career I spent an estimated $240,000 in buying business books, newsletters, magazines, videos and all manner of product to source useful ideas for my newsletter base. In fact, around 60% of my working day was spent reading, reading and reading looking for those quirky, brilliant ideas which I knew my subscribers could apply in their businesses; but it had to be practical and relevant with the specific focus on increasing sales, reducing costs, improving productivity and managing better, faster and smarter.
An ability to extract action in implementing the sales, profits and cash generating ideas as presented. This point is sorely missed by most educators –they just present the idea. Wrong! Knowledge without action delivers the same ZERO result as not knowing at all. It is the specific duty of all business educators to prod, push, nudge and occasionally bully their readers or clients into taking action. I am always pushing my clients into thinking about the action steps required as well as assigning a deadline for completion.
Whilst most business educators and consultants share useful information, and a few encourage implementation of the information only the best business educators get involved in the implementation of the information. I have been doing this for many years and have an arsenal of checklists, templates, how to worksheets and documented systems. I don’t know of any other advisor who has such a complete library of “practical tools” as I.
The final reason highlights my major advantage over my fellow business educators. I call it my unfair advantage because it IS the most powerful and potent weapon any business person can have –
the art of asking smart questions. In fact, I built my career on asking smart questions for when you do you get the smart answer which ensures you are so much closer towards the ultimate solution. This is what the world’s greatest scientist said about questioning:

“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than five minutes.”

The runaway success of My Sales-Profits-Cash Business Diagnostic program, which contains 400 smart questions and has been likened to an accurate stethoscope on the heartbeat of your business, is testimony to the above because the smart question elicits the smart answer which is the precursor to the ultimate successful solution.

Why Is My Suggested Solution Better Than Me Doing Nothing?

Short answer: You already know what your “do nothing” approach will deliver – it’s simply more of what you are already getting and presumably you aren’t happy with that.

If I cannot improve what you are already generating I should refund all fees paid and give you an additional twenty percent bonus on top for wasting your time. That’s my official guarantee to you!