Offer A 200% Money Back Guarantee? Are You Nuts!
Monday, November 10th, 2014The late, great Gary Halbert was one of the smartest copywriters of our times. Here is the guarantee copy he wrote for Donna Mills (TV star) and her beauty treatments. “And remember, you must be 100% satisfied with my beauty kit…or…you are entitled to a refund of double your entire purchase price. All I ask […]