Archive for November, 2014
Let’s Stop The Negativity And Talk Up The Positive
Monday, November 24th, 2014As a business person I’m concerned at the amount of negativity filtering through our media. They seem to have a fixation on reporting depressing stories and peddling bad news. Trouble is, they can trigger self-fulfilling prophecies and they’ve certainly done that a number of times in the financial world.
Three Vital Questions Guaranteed To Win Business From Your Competitors
Monday, November 17th, 2014There’s no such thing as a monopoly – every business on the planet is locked in a deadly struggle for a larger share of the consumers’ spending ability! Close on 99.99% of businesses in the small-medium business sector have both direct and indirect competitors, and make no mistake about it, they want what you’ve got […]
Offer A 200% Money Back Guarantee? Are You Nuts!
Monday, November 10th, 2014The late, great Gary Halbert was one of the smartest copywriters of our times. Here is the guarantee copy he wrote for Donna Mills (TV star) and her beauty treatments. “And remember, you must be 100% satisfied with my beauty kit…or…you are entitled to a refund of double your entire purchase price. All I ask […]
Ten Questions Owner/Managers Need to Ask About Their Business…Regularly!
Monday, November 3rd, 2014If you want to avoid the most damaging mental state afflicting business owners and managers and its consequent effect of poor to mediocre performance…then read on. That mental state to which I refer is complacency and laziness and it creeps up ever so slowly that most don’t know they are afflicted. They just know that […]